They had encountered a challenge: ”How do you market several different programmes at once, both local and international, all having in common that they launch at week 40. They also added the question: And how do you integrate it in all channels and produce it in a short time frame?

Listening to Kanal 5 and their enthusiasm about the creation of a perfect TV fall, we decided to define the story telling around that: Who orders a perfect TV fall, how do you create that, what does it look like and what does it mean for the viewers.

The result is the campaign ”The research for funnier TV continues..” where we created a TVC, a website with social connection, banners, print and digital outdoor. All in record time and already producing great interaction.

The TVC – Upper management orders from the lab.

We also created a digital site where Facebook users can test the Kanal 5 lab to see what TV show they would have been and if that show would have made the Kanal5 Perfect Fall.

The campaign was also integrated through print, banners and outdoor units.
http://www.youtube.com/watch?v=Kscg3tF5TB8